Relax, It’s Just Water… Or Is It?

A few months ago, I attended a concert, and a scene in the crowd captured my attention.

There was this girl, probably 10 years old. Her dad offered her a sip of his drink. She glanced at the can, gave him a half-smile and eagerly accepted.

Now, despite its edgy name and design, I knew that “Liquid Death” was just 💧 water.

BUT her mom didn’t.

She snatched the can, took a sip, then another — you know, just to be sure. And gave it back to the kid.

For the next few minutes, that girl was the proudest selfie queen 👸🏼 , showing off her "cool" can.

It was really fun 😆🤳to watch :)

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NOW… HONESTLY … “Liquid Death” might just be the most bizarre brand name I've ever seen. “Murder your thirst” — how silly is that?

BUT that's why it grabs people's attention in the overcrowded water market. – It’s so ridiculous, it’s actually genius.

Now they're a multi-million dollar company and all they did was — make water COOL 💦

...I MEAN ... How did they even pull that off?

AND YOU KNOW… Getting rid of ♻️plastic and saving the planet 🌎 while 🔪 💀 murdering your thirst resonates with people.

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I LOVED WATCHING THIS SCENE, not just for the girl's infectious #excitement, but also because it’s a masterclass in #branding — it’s never only about the product or features, but about how it makes people #feel.

 When a brand can turn something as mundane as water into an experience, it’s working its magic.

As for the artist on the stage?

Let’s just say JASON MRAZ had a very strong competition — from a can of… WATER. 💦 😅